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Editorial Policy

How we review and rank betting sites

Short Answer

PuntGuide uses a documented, criteria-based review methodology for all bookmaker rankings and tips content. Commercial relationships with bookmakers never influence editorial scores or rankings -- affiliate status is always disclosed. Our review process covers withdrawal speed, odds quality, market depth, app experience and customer service across a minimum 4-week testing period.

Key Findings
  • Rankings are based on 6 weighted criteria: withdrawal speed, odds quality, market depth, app/UX, promotions and customer service.
  • Affiliate relationships are fully disclosed on every review page -- commission does not affect star ratings.
  • Bookmaker scores are reviewed and updated at minimum every 6 months or following significant product changes.
  • Tips content (NRL, AFL, racing) is produced independently -- no bookmaker pays for tip inclusion or favourable mention.
  • Responsible gambling messaging is mandatory on all pages -- we comply with Australian ACMA advertising standards.

PuntGuide's editorial standards, affiliate disclosure, ranking methodology and update schedule - all in one place.

Last updated: May 2026

Affiliate disclosure

PuntGuide earns commissions from affiliate links on this site. When you click a "Visit Site" or "Bet Now" button and create an account with a bookmaker, we may receive a referral payment. This does not cost you anything extra.

Affiliate commissions are how PuntGuide funds its operation. However, our editorial ratings, rankings and recommendations are determined independently of any commercial arrangement.

Bookmakers cannot pay to receive a higher rating, appear higher in our rankings, or be recommended over a competitor. A bookmaker that offers us a higher commission rate does not receive preferential treatment in our editorial content as a result.

If you believe any of our content is commercially influenced in a way that isn't disclosed, please contact us.

How we rank betting sites

Every bookmaker on PuntGuide is assessed against a consistent set of criteria. The weight given to each criterion varies depending on the page context - for example, payout speed is weighted more heavily on our fastest payout page.

1. Odds quality (20%)

We compare fixed odds across AFL, NRL, horse racing and major international markets. Bookmakers that consistently offer competitive odds relative to the market score higher.

2. Market range (15%)

Depth of betting markets including head-to-head, line betting, totals, player props, same-game multis, futures and exotic options.

3. Bonuses and promotions (15%)

Welcome offers and ongoing promotions are assessed on their actual usable value - accounting for wagering requirements, expiry dates, eligible markets and other restrictions. We do not rank bookmakers highly for large headline bonuses that carry prohibitive conditions.

4. App and platform quality (15%)

We assess the iOS and Android apps for speed, design, functionality and stability during peak periods such as Saturday racing and AFL/NRL finals.

5. Payout speed and verification (15%)

How quickly withdrawals are processed after a request is made, and how straightforward the identity verification process is for new accounts.

6. Licensing, trust and safety (10%)

All bookmakers we recommend must hold a valid licence from the Australian Communications and Media Authority (ACMA). We also assess responsible gambling tools, self-exclusion options, and account limit policies.

7. Customer support (10%)

Availability and responsiveness of customer support, including live chat, email and phone contact options.

How we maintain editorial independence

  • Bookmakers do not pay to be reviewed or listed on PuntGuide
  • Bookmakers do not receive advance sight of their reviews before publication
  • A bookmaker's affiliate commission rate has no bearing on their editorial rating
  • We include cons and limitations for every bookmaker we review
  • We update ratings when a bookmaker's product changes - positively or negatively
  • We exclude bookmakers from our recommended lists if they have material compliance issues

Our editorial team makes all rating and ranking decisions. Commercial relationships are handled separately and have no influence over editorial outcomes.

How we keep content up to date

The Australian betting market changes frequently - odds products launch, promotions change, apps are updated and licences are renewed or revoked. We maintain the following update schedule:

  • Best betting sites list: reviewed monthly
  • Individual bookmaker reviews: reviewed when material changes occur (product updates, regulatory changes) and audited quarterly
  • Comparison pages: reviewed when either bookmaker in the comparison makes a significant change
  • Tips pages: updated each round or race day

All pages display a "Last Updated" date. If you notice information that appears out of date, please let us know.

Corrections policy

We are committed to accuracy. If you identify an error in any of our content - factual, numerical or otherwise - please contact us with details. We aim to investigate and correct confirmed errors within 2 business days. Significant corrections are noted on the relevant page.

Responsible gambling

PuntGuide includes responsible gambling information on every page and links to free support services throughout the site. We do not target vulnerable people, do not make misleading claims about potential winnings, and do not promote gambling as a reliable source of income.

All content on PuntGuide is intended for adults aged 18 and over in Australia. If gambling is affecting you or someone you know, free confidential help is available 24/7 at gamblinghelponline.org.au or by calling 1800 858 858.